The financial firm can now use the Magenta Line pricing tool more fully now Bloomberg has integrated it into its trading platforms.i Wealth and asset management, investment banking, and private equity services provider RW Baird is using real-time bond price benchmarks from Bloomberg in its pre-trade price discovery workflow, after Bloomberg finished integrating the Magenta Line pricing mechanism it acquired from Benchmark Solutions in 2013 into the order management systems on its Bloomberg Professional terminal.
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